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“Change” won over “Maverick” last week.
Words matter in elections and some are loaded with historical significance.
Interesting decision by the Quebec Liberal Party to build its election campaign around the word “Oui”.
Will the PQ say “Non” this time? Unless they make no mean yes.
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This ad is nothing if not racist.
Obama's campaign platform was about change, not race. If the ad were really meant to represent a changing of the guard then white would have become Democrat blue. But even still, it's a really weak idea. So obvious. (Which may be why it appeared in a "flash". And why the best creatives often keep thinking beyond their first idea.)
Would the ad have shown a pink house had Hillary gone all the way?
Posted by: Allison Hunt at HATCH Resarch Intelligence Inc. | November 17, 2008 at 09:58 AM