It should come as no surprise that Maison Simons took the extraordinary step to withdraw its fashion catalogue because it featured too-thin models.
The retailer explains its decision on the company’s website
The move was hailed by Quebec’s health minister and an eating-disorder expert.
Anorexia and Quebec women
Some relevant data:
Women 35+ from Quebec appear to be more likely to have suffered from anorexia or bulimia (5%), as well as more likely know of someone in their familiar who have had anorexia or bulimia (17%), than women from any other region.
Source: Ipsos-Reid poll conducted on behalf of Dr. Jean Marmoreo, author of The New Middle Ages: Women in Midlife (published by Prentice Hall Canada) in March 2002.
I'm not so impressed that Simons pulled the ads...why did they cast too-thin models and shoot them in the first place?
I wonder if there is a correlation between Quebec women's relationship with eating disorders and their love of fashion.
Posted by: Allison Hunt, HATCH Research Intelligence Inc. | August 31, 2008 at 03:09 PM